Core Insights - The company 361° is projecting a positive growth trajectory for its main brand and children's clothing lines, with retail sales expected to increase by approximately 10% in Q3 2025 compared to the same period in 2024 [1] - The e-commerce platform is anticipated to see a more significant growth of around 20% in overall sales during the same period [1] - The company is focusing on product innovation, sponsorship of professional events, and diverse collaborations to enhance brand influence and market competitiveness [1] Product Development - In the running category, the "Rain Shield 9" shoes feature a DWS dynamic waterproof system for enhanced breathability and water resistance, while the "Flying Burn 4.5" has improved midsole curvature and tear resistance [2] - The basketball line includes the "DVD4" shoes, which incorporate supercar design elements and ergonomic features, and the "Frenzy 2 PRO," which is the lightest basketball shoe in the company's history [2] - The outdoor segment has introduced the "Light Wild" series, including jackets and shoes designed for wind protection and stability, catering to outdoor sports enthusiasts [2] - New women's fitness gear has been launched, including the "New Muscle PRO" series, which combines support and warmth for autumn workouts [2] - In the children's category, the company has developed a range of shoes and gear tailored for young athletes, including jump rope shoes and upgraded running shoes [2] Brand Building - As an official partner of the 20th Asian Games, 361° will provide professional gear for torchbearers, runners, and over 32,000 volunteers, enhancing its global brand presence [4] - The company is actively participating in international events, such as the 2025 Berlin Marathon, showcasing its products and reinforcing its commitment to the marathon sector [4] - 361° has secured partnerships for major marathons in China, further promoting the development of running sports in the country [4] Channel Development - The company is pursuing a dual-channel strategy, enhancing online and offline sales through partnerships with platforms like Meituan for quick delivery services [5] - A complete online-to-offline sales model has been established, integrating online traffic with physical store sales to invigorate retail performance [5] - The company has expanded its store presence, including specialized outdoor and women's fitness stores, with a total of 93 premium stores nationwide as of September 30, 2025 [5]
361度(01361)：361°主品牌产品第三季度的零售额同比增长约10%