雷军开启小米汽车高原测试，回应没舍得买8000元的小刀

Core Points - Xiaomi's founder and CEO Lei Jun shared updates on the company's automotive testing activities, highlighting the challenging conditions faced during high-altitude tests in Xinjiang, China [1][3] - The testing location, known for its scenic yet difficult mountain roads, serves as a significant milestone in Xiaomi's automotive development journey [1] - Lei Jun's engagement with local culture, including a humorous interaction regarding a traditional knife, reflects the company's commitment to integrating local experiences into its brand narrative [3] Summary by Sections - Automotive Testing - Xiaomi's testing fleet is currently conducting high-altitude tests at over 3,500 meters above sea level, navigating a 30-kilometer stretch with more than 600 sharp turns [1] - This testing phase is crucial for the development of Xiaomi's automotive technology, showcasing the company's ambition in the electric vehicle market [1] - Cultural Engagement - During the testing, Lei Jun visited Kashgar and interacted with local artisans, specifically regarding a traditional knife recognized as a national intangible cultural heritage [3] - The knife's price of 8,000 yuan surprised Lei Jun, indicating the blend of cultural appreciation and business acumen [3] - Lei Jun's response to inquiries about the knife purchase demonstrates a relatable and engaging persona, enhancing Xiaomi's brand image [3]