国庆百余场漫展，有人门票卖千万，有人“赔本赚吆喝”

Core Insights - The comic exhibition industry continues to thrive in 2025, with over 400 commercial and fan exhibitions held during the Mid-Autumn Festival and National Day holidays, and the total number of events exceeding 1,000 when including non-standard venues [1][4] - Comic exhibitions have evolved from subcultural gatherings to significant social and emotional outlets for the younger generation, particularly Generation Z, who engage in activities like cosplay and community meetups [1][4] - Major cities such as Shanghai, Beijing, Guangzhou, and Shenzhen hosted at least 147 anime and gaming events during the National Day period, marking a new high compared to 117 events in the same period last year [1][4] Industry Trends - The market is witnessing a dual structure with large-scale comprehensive exhibitions like COMICUP and Chinajoy dominating, while a growing number of smaller, niche exhibitions are emerging, though their effectiveness varies [5][8] - The rise of fan-driven "ONLY" exhibitions, which focus on specific IPs or themes, is becoming a key growth driver for the anime exhibition market, categorized into three main types: "pallet IP ONLY," "single IP ONLY," and "specific CP/team ONLY" [8][10] - Game IPs have become the dominant force in the exhibition landscape, with 41 game-related events compared to 22 anime events during the National Day period, highlighting the strength of domestic game IPs [11][12] Economic Impact - Major exhibitions like COMICUP have demonstrated significant economic impact, with events attracting over 250,000 attendees and driving hotel bookings and local economies [20] - Despite the popularity of smaller "ONLY" exhibitions, financial viability remains a concern, as evidenced by a case where an individual invested 1.6 million yuan but incurred a loss of 860,000 yuan [20]