王老吉WALOVI国际罐登陆德国，上市首秀科隆Anuga展会

Core Insights - The launch of WALOVI international cans in Germany marks a significant step in the internationalization strategy of Wanglaoji, showcasing its entry into the European core market [1][5][9] Group 1: Product Launch and Reception - The WALOVI international cans were officially launched at the Anuga food and beverage exhibition in Germany, attracting attention from global food enterprises and buyers [2][6] - Four product variants were introduced: Roselle Pearl Red Classic, Misty Sky Green Sparkling, Bright Dawn Orange Sugar-Free, and Glazed Gold Original [2][4] - The products received high praise for their refreshing and diverse taste experiences, aligning well with current European health and flavor trends [4][5] Group 2: Market Strategy and Goals - Wanglaoji aims to leverage Germany's position as a European economic hub to expand its market presence, focusing on health-conscious consumers [4][5][9] - The company plans to deepen its European market layout through various channels, including large supermarkets and dining establishments, while adapting to local taste preferences [9] - The launch is seen as a critical point for capturing the growing demand for natural, low-sugar, and plant-based beverages in Europe [5][9] Group 3: Exhibition Highlights - Anuga, held from October 4 to 8, 2023, featured around 7,800 exhibitors from over 100 countries, providing a platform for Wanglaoji to showcase its products [6][8] - The exhibition space was designed to reflect a blend of Eastern aesthetics and modern style, enhancing brand visibility and engagement with attendees [8] - Positive feedback from European buyers highlighted the unique story and health benefits of the WALOVI products, indicating strong market interest [8][9]