知名品牌突然被曝闭店！江苏有门店已搬空

Core Insights - The well-known bakery chain 85°C has announced multiple store closures, raising concerns about its business viability [1] Group 1: Store Closures - Several 85°C locations in Hangzhou have closed, including the Qingchun store, which has already removed its logo and furniture [3] - Additional closures in Hangzhou include the Binjiang store (closing on October 15) and the Jiangcheng Road store (closed on September 30) [3] - In Shanghai, some 85°C stores are reported to be "temporarily closed" [5] - Similar reports of temporary closures have emerged from Nanjing and Wuxi, indicating a broader trend of store shutdowns [9][17] Group 2: Company Background - 85°C was established in 2003 in Taiwan and expanded aggressively into mainland China in 2007, opening nearly 100 stores annually at its peak [17] - Recent financial reports indicate a slowdown in growth, with a rapid reduction in store count over the past two years [17] Group 3: Customer Sentiment - The closure of 85°C has evoked nostalgia among customers, many of whom have fond memories associated with the brand, highlighting its significance as a popular gathering place in the past [18]