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如果华为手机能用Google Play，全球第一不会是三星苹果
Guan Cha Zhe Wang·2025-10-13 04:37

Core Viewpoint - The article discusses the current state of Huawei and other Chinese smartphone brands in the Middle East market, highlighting the challenges and strategies they face in the wake of U.S. sanctions and competition from established brands like Apple and Samsung [1][2][8]. Group 1: Huawei's Market Position - Huawei's smartphones are unable to pre-install Google Mobile Services (GMS) due to U.S. sanctions, significantly impacting their overseas sales [2]. - Despite the challenges, Huawei's high-end devices like the Mate XT and Pura80 series are performing well in the Gulf Cooperation Council (GCC) countries [1][4]. - Huawei's wearable devices, such as the WATCH GT series, have seen significant success, with over 54 million units shipped globally, indicating a lesser impact from sanctions compared to smartphones [3]. Group 2: Competitive Landscape - Samsung and Apple maintain strong market positions in the Middle East, with Samsung holding a 34% market share and achieving a 39% growth rate [6]. - Honor has experienced rapid growth, with a 95% increase in market share, attributed to effective retail expansion and appealing product positioning [6]. - The overall smartphone market in the Middle East saw a 15% year-on-year growth, reaching 13.2 million units shipped in Q2 [6]. Group 3: Strategies of Other Chinese Brands - OPPO is increasing its focus on overseas markets, with over 60% of its revenue coming from international sales, particularly in the mid-to-high-end segments [7]. - Vivo reported a 13% growth in overseas sales, with plans to launch its OriginOS 6 globally, indicating a strategic shift towards enhancing its international presence [7]. Group 4: Future Prospects for Huawei - Huawei aims to expand its HarmonyOS ecosystem globally, which is seen as a potential game-changer for the company in regaining its market position [8]. - The advanced features of HarmonyOS, such as remote control capabilities, are highlighted as competitive advantages over existing operating systems [8].