Core Viewpoint - Haier Air Conditioning is innovating user experience by allowing customers to directly test air conditioning products in a real-life setting, enhancing decision-making for purchases during the Double 11 shopping festival [1][3]. Group 1: User Experience Innovation - Haier's new approach includes a "thousand-person testing event" where users can experience air conditioning features firsthand, moving beyond traditional parameter comparisons [1][3]. - The event showcases Haier's commitment to user experience, with a 31% year-on-year increase in all-channel sales from January to September, surpassing the total net income for 2024 within just nine months [3]. Group 2: Product Features and Technology - The air conditioning units feature advanced AI technology, such as the "Comfort Wind" that adjusts airflow based on user proximity and breathing patterns, ensuring a comfortable experience [4]. - The "Lazy Person Key" on the Leader AI air conditioner automates air quality management and energy-saving functions, potentially saving users 295 kWh of electricity annually, translating to nearly 200 yuan in cost savings [6]. - The Casarte air conditioner offers a unique design with minimal visible air vents, providing a new experience where users feel airflow without seeing the source [8]. - The Haier Warm Sun Pro central air conditioning system is designed to operate efficiently in extreme cold, maintaining heating performance at temperatures as low as -35°C while also being energy efficient [10]. Group 3: Promotional Strategies - During the Double 11 event, Haier is offering multiple incentives, including government subsidies, a 10-year warranty, interactive rewards, and discount coupons, making it easier for users to purchase their products [12]. - The testing event serves as a direct reference for consumers, allowing them to make informed decisions based on personal experience, while also promoting transparency and enhancing user experience in the industry [12].
邀用户亲测!双11买海尔空调,享政企双补贴