Core Viewpoint - Proya plans to list its H-shares on the Hong Kong Stock Exchange to accelerate international expansion and enhance overseas financing capabilities, potentially becoming the first A+H share company in the beauty industry [1] Group 1: Company Overview - Proya primarily engages in the research, production, and sales of cosmetic products, owning brands such as "Proya," "Caitang," "Off&Relax," and others, covering various beauty sectors including skincare and makeup [1] - In the previous year, Proya was recognized as the most profitable domestic beauty company and became the first domestic beauty enterprise to enter the "100 billion club" [1] Group 2: Financial Performance - For the years 2021 to 2024, Proya's revenue figures were 4.633 billion, 6.386 billion, 8.905 billion, and 10.78 billion yuan, with year-on-year growth rates of 23.47%, 37.82%, 39.45%, and 21.04% respectively [1] - The net profit attributable to the parent company for the same period was 576 million, 817 million, 1.194 billion, and 1.552 billion yuan, with growth rates of 21.03%, 41.88%, 46.06%, and 30.00% respectively [1] Group 3: Recent Performance and Challenges - In the first half of this year, Proya reported revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit of 799 million yuan, reflecting a growth of 13.80%, marking the lowest growth rates in nearly five years [2] - The slowdown in growth is attributed to a decline in sales volume and unit prices in the skincare category, as well as a decrease in unit prices for beauty makeup products [2] - Sales expenses for the first half of the year amounted to 2.659 billion yuan, a year-on-year increase of 13.64%, accounting for 49.59% of total revenue, with promotional expenses rising to 2.399 billion yuan [2]
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