“羌食荟”衢州专场推介会盛大举行，浙川协作共绘乡村振兴新图景

Core Viewpoint - The collaboration between Zhejiang and Sichuan is exemplified through the promotion of the regional public brand "Qiang Food Hui," showcasing unique Qiang ethnic agricultural products and enhancing regional market integration and resource flow [1][13]. Group 1: Cultural Empowerment and Brand Recognition - The event highlighted the integration of Qiang culture with high-quality agricultural products, creating a dual-driven approach of "culture + product" to convey the brand value of "Qiang Food Hui" [3][6]. - The exhibition featured core products like "Taezi Tea" and "Qiang Mountain Bacon," each telling unique Qiang stories, with interactive experiences that allowed consumers to appreciate the cultural heritage behind the products [5][6]. Group 2: Brand Strategy and Sustainable Development - "Qiang Food Hui" aims to create a virtuous cycle of brand development, industry promotion, and community wealth, embodying cultural mission and social responsibility [7]. - The event showcased five key products, emphasizing the need for support for the brand and the region, while also indicating that many quality products were not displayed due to logistical constraints [7]. Group 3: Cultural and Commercial Integration - The event featured diverse cultural performances that reinforced the collaborative relationship between Zhejiang and Sichuan, enhancing emotional connections through artistic expressions [9][12]. - Innovative cross-platform mechanisms were established, including interactive activities that promoted brand visibility and cultural exchange, facilitating a shared experience between the two regions [12][13]. Group 4: Future Prospects and Collaborative Pathways - The event served as a bridge between North Sichuan and the Yangtze River Delta market, with plans for "Qiang Food Hui" to deepen brand essence, expand distribution channels, and optimize supply chains [13]. - The ongoing collaboration between Zhejiang and Sichuan is expected to continue fostering shared prosperity in industry, culture, and community welfare [13].