镇原县市场监管局重拳出击 全链条整治肉制品市场秩序

Core Viewpoint - The article discusses the special rectification action taken by the Zhenyuan County Market Supervision Administration to ensure food safety in the meat products industry, focusing on combating the production and sale of counterfeit and inferior meat products, as well as false advertising [1][2]. Group 1: Comprehensive Inspection and Regulation - The county's market supervision bureau has implemented a "full chain inspection + social co-governance" model to effectively block the circulation of problematic products [1]. - A total of 268 meat product production and operation units have been inspected, with 36 batches of products sampled for supervision, leading to the rectification of 36 issues [1]. - The action has resulted in the transfer of one criminal case to the public security authorities and the handling of five administrative cases, effectively disrupting the entire circulation path of counterfeit and inferior meat products [1]. Group 2: Online and Offline Collaborative Supervision - Offline enforcement focuses on urban-rural junctions and rural markets, cracking down on substandard and counterfeit products [1]. - Online supervision includes strict verification of merchant qualifications and product information on platforms, along with enhanced monitoring of "internet celebrity" live-streamed meat products [1]. - Legal penalties are imposed for false advertising and misleading consumer behavior, ensuring consumer rights to information and choice are protected [1]. Group 3: Social Co-Governance and Long-term Regulatory Mechanism - The establishment of a complaint and reporting channel (12315) encourages public supervision and implements a "whistleblower" system to enhance deterrent effects [2]. - The market supervision bureau has issued a notice to strengthen inspection and quarantine of meat products and has conducted concentrated discussions with responsible units in the meat supply chain [2]. - Continuous inspections are planned to ensure compliance with legal obligations, with strict actions against those unable to provide legal documentation or failing to implement purchase verification [2].