Core Viewpoint - Chery Automobile is launching the "China New Fuel" strategy, emphasizing the importance of fuel vehicles alongside electric vehicles, aiming to enhance the user experience and value perception of fuel cars through technological upgrades [1][2][9]. Market Context - In 2024, global passenger car sales are projected to reach 80.25 million, with fuel vehicles accounting for 62.75 million, representing 78.2% of the market. In China, over half of consumers still prefer fuel vehicles despite the rise of new energy vehicles [1][9]. - Chery's strategy targets the significant market of fuel vehicles, which remains largely unmet, seeking to provide intelligent features comparable to electric vehicles [1][2]. Technological Advancements - Chery's "China New Fuel" strategy focuses on four new standards: new technology, new intelligence, new safety, and new patterns [2]. - The company has developed the Kunpeng engine series, with over 3.1 million units installed globally, and the second-generation Kunpeng 8AT transmission, showcasing its self-research capabilities in key automotive components [2][7]. - The Falcon Assisted Driving system will be standard across all fuel and new energy models starting in 2025, promoting technological equality between fuel and electric vehicles [3][6]. Safety and Manufacturing - Chery has invested over 100 billion yuan in creating a robust safety structure and a comprehensive safety protection system for its vehicles [3]. - The company has entered the Fortune Global 500 list, demonstrating its rapid growth and competitive advantage in the automotive market [3][4]. Global Expansion - Chery is a leading exporter of Chinese automobiles, with a strong presence in overseas markets, particularly in developing countries where electric vehicle infrastructure is lacking [4]. - The "China New Fuel" strategy is seen as a complementary approach to electric vehicles, recognizing the coexistence of different energy sources in the automotive market [4]. Sales Performance - According to a Frost & Sullivan report, Chery is among the top 20 global passenger car companies expected to achieve over 25% growth in both new energy and fuel vehicle sales in 2024 [5]. - In the first nine months of 2025, Chery sold 2.0077 million vehicles, a 14.5% increase year-on-year, with new energy vehicles accounting for approximately 587,500 units, reflecting a 77.1% growth [5]. Product Offerings - The new models, including the Tiggo 9X, Tiggo 9, and Tiggo 9 high-performance version, are priced competitively, aiming to provide high-value options for consumers who prefer fuel vehicles [10][11]. - The Tiggo 9 features advanced comfort and noise reduction technologies, while the Tiggo 9X offers high-level intelligent driving capabilities at a mid-range price [11].
奇瑞的“中国新燃油”革命