广州楼市国庆狂欢：认购激增394%，有楼盘日均成交超亿元

Core Insights - The Guangzhou real estate market experienced a significant surge during the National Day holiday, with a notable increase in both visits and purchases of new homes, driven by favorable policies and aggressive promotions from developers [1][3][4]. Policy Impact - New policies introduced before the holiday, such as the uncoupling of housing provident fund withdrawals from loan limits and simplified purchasing processes for residents from Hong Kong and Macau, effectively lowered the barriers for homebuyers [3][4]. - Specific regional measures, like additional subsidies and streamlined processes, further stimulated demand, particularly in districts like Huangpu, Nansha, and Huadu, which accounted for a substantial portion of the city's total purchases [3][4]. Market Dynamics - The promotional activities led by real estate developers, including significant discounts and incentives, played a crucial role in driving sales during the "Golden September and Silver October" period [4][6]. - Despite the vibrant new home market, the second-hand housing market remained relatively quiet, with stable transaction volumes reflecting a shift in buyer sentiment towards new properties due to better pricing and promotional offers [5][6]. Sales Performance - During the holiday, the number of visits to new residential projects reached 42,700, a 325% increase from the previous week, with 2,004 units sold, marking a 394% rise [1][3]. - Major developers reported impressive sales figures, with some achieving over 700 units sold during the holiday period, indicating strong market activity [4][6]. Market Trends - The data showed a 28.7% year-on-year increase in the area of new residential contracts signed, although the growth in net signed contracts was more moderate, indicating some uncertainty in the finalization of sales [7]. - The overall trend suggests that the Guangzhou real estate market is stabilizing and moving towards a more refined state, characterized by differentiated regional and product demand [7].