Zhuangyuan Pasture(SZ:002910) Xin Lang Cai Jing·2025-10-13 07:27Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is facing challenges in the traditional dairy industry but is exploring new opportunities in the pet food market with the launch of its brand "Safiyy" [3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes various liquid dairy products such as pasteurized milk, sterilized milk, and fermented milk, marketed under the brands "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][8]. - The company is a state-owned enterprise controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2024, the company implemented a series of integrated marketing strategies, leveraging tourism routes to promote new products and enhance market expansion [2]. - As of June 30, 2025, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%, while the net profit attributable to shareholders was -27.67 million yuan, an increase of 68.50% year-on-year [9]. Market Position - The company has established itself as a leading dairy product enterprise in Gansu and Qinghai, with a market share of approximately 20% [3]. - The main revenue sources for the company include sterilized milk (37.04%), fermented milk (24.37%), and other dairy products [9]. Recent Developments - The company has launched a new pet food brand "Safiyy," which features a unique "milk beef" ingredient, aiming to tap into the growing pet food market [3]. - The company has been actively expanding its online presence and utilizing social media platforms for marketing, enhancing brand awareness and product visibility [2].