Workflow
8000元小刀,震惊雷军?极致性价比是小米生存根本!
Sou Hu Cai Jing·2025-10-13 07:37

Core Insights - The article highlights a surprising moment involving Lei Jun, the founder of Xiaomi, who was astonished by the price of an exquisite knife priced at 8,000 yuan during a visit to a shop in Kashgar, Xinjiang [1][5][9] - It emphasizes that despite Xiaomi's significant cash reserves, Lei Jun's decision not to purchase the knife reflects the company's commitment to value for money, which is central to its brand identity [7][9][11] Group 1 - Lei Jun visited a knife craft shop during a high-altitude test of Xiaomi cars in Xinjiang and was intrigued by a beautifully crafted knife [3][5] - The knife, known as the Yingjisha knife, is a part of China's intangible cultural heritage and is one of the four famous knives in China [5] - Lei Jun's reaction to the 8,000 yuan price tag was one of surprise, leading to humorous online commentary about whether he would buy it [5][9] Group 2 - Xiaomi has a cash reserve exceeding 100 billion yuan as of 2020, indicating the company's strong financial position [7] - The decision not to purchase the knife aligns with Xiaomi's founding principle of extreme cost-performance ratio, which has been crucial to its success in the global smartphone market [9][11] - Maintaining a connection with ordinary consumers through value-oriented products is portrayed as a vital quality for the company's leadership [11]