海鹦云：外贸企业GEO优化要怎么做?

Core Insights - The article emphasizes the necessity of Generative Engine Optimization (GEO) for foreign trade companies to thrive in the AI-driven search landscape, where traditional SEO is becoming less effective [1][4]. Group 1: Importance of GEO - AI search is reshaping global purchasing habits, with generative AI accounting for 67% of commercial traffic by 2025 and AI search monthly active users reaching 650 million [4]. - Visitors from large language models have a conversion rate 12 times higher than traditional search users, with an average order value 47% greater and brand loyalty 35% stronger [4]. - 85.7% of business owners face dual pressures of rising traffic costs and declining brand exposure, highlighting the urgent need for AI search optimization [4]. Group 2: Transition from Traditional SEO to GEO - Traditional keyword strategies are ineffective in the AI era, as AI searches average 23 words compared to 3-4 words in traditional searches [4]. - A small enterprise in Dongguan successfully targeted the German market by creating a dedicated page emphasizing compliance with EU standards, resulting in a €12,000 order within two months [4][5]. Group 3: Practical Recommendations for GEO - Companies should tailor questions based on target markets and prepare detailed answers for potential procurement scenarios [5]. - Building an "AI-readable structured knowledge base" is crucial, as product detail pages and help centers are valuable information sources for AI [6]. - Implementing structured tagging on product pages and telling "scenario-based stories" in case studies can significantly increase AI citation rates [7][8]. Group 4: Establishing Authority in GEO - The essence of GEO is to gain AI trust, which prefers high-authority, localized, and multimodal content [9]. - Companies should engage with vertical industry platforms and forums to establish credibility and authority in their field [10]. Group 5: Implementation Timeline for GEO - A 30-day GEO implementation plan includes foundational setup, content refinement, and optimization based on data feedback [12][13]. - The first 10 days focus on establishing a multilingual digital infrastructure, followed by content customization for local markets in the next 10 days, and finally, a tuning phase to analyze and adjust strategies based on AI search result exposure [12][13].