宗庆后弟弟推出新品牌「娃小智」PK宗馥莉

Core Insights - The article discusses the intense internal competition within the Zong family, particularly between Zong Fuli's new brand "Wawa Xiaozong" and Zong Zehou's "Wawa Xiaozhi" [2][3] Group 1: Zong Fuli and "Wawa Xiaozong" - Zong Fuli has resigned from all positions at Wahaha Group, signaling a complete departure to focus on her own brand "Wawa Xiaozong" [3] - "Wawa Xiaozong" has launched its first product, a sugar-free Oolong tea priced at 4 yuan, differentiating itself from traditional Wahaha products [3] - Zong Fuli has restructured the distribution network, transferring several regional distributors to her new brand, despite facing legal and internal family disputes [3][4] Group 2: Zong Zehou and "Wawa Xiaozhi" - Zong Zehou has introduced "Wawa Xiaozhi" on the same day as Zong Fuli's announcement, aiming to capture market share from Wahaha [5] - "Wawa Xiaozhi" offers products with the same formula as Wahaha but at lower prices, and has attracted 153 distributors during its launch event [5] - Zong Zehou's approach contrasts with Zong Fuli's, as he emphasizes a more traditional business model and has criticized her understanding of Chinese culture [6][10] Group 3: Market Challenges and Future Outlook - "Wawa Xiaozong" faces challenges such as trademark independence and unclear market positioning, which could hinder its ability to compete effectively against "Wawa Xiaozhi" [12] - "Wawa Xiaozhi" may struggle with product innovation and brand perception due to its low-price strategy, which could lead to consumer fatigue [12] - The competition between "Wawa Xiaozong" and "Wawa Xiaozhi" may result in internal brand dilution, similar to the "Red Bull" rivalry, forcing distributors to choose sides [12]