控股95%!西贝“预制菜风波”后押注“预包装食品”
Sou Hu Cai Jing·2025-10-13 08:08

Group 1 - Inner Mongolia Xibei Catering Group holds 95% of Shenzhen Yuhua Meihao Catering Management Co., which was established on September 30, 2025, focusing on pre-packaged food sales and food internet sales [1][2] - The registered capital of Shenzhen Yuhua Meihao Catering Management Co. is 2 million RMB, with a business scope that includes catering management and internet sales of pre-packaged food [2] - The company is co-owned by Xibei Catering and Shenzhen Benkang Meihao Catering Management Partnership, with Xibei holding the majority stake [2] Group 2 - Xibei has been actively reshaping its brand image following the "pre-made dishes" controversy, including a logo change and a price reduction strategy [3] - During the National Day holiday, Xibei launched a promotional campaign offering 100 RMB dining vouchers and reduced prices on some menu items by over 20% [3] - The customer traffic at Xibei restaurants has increased, with reports of full occupancy during the holiday period, particularly among families [3]