专访PayPal全球高级副总裁兼中国区首席执行官邱寒:支付巨头向AI Native组织进化

Core Insights - PayPal's AI strategy represents not only a technological upgrade but also an inclusive industrial empowerment, enhancing efficiency and enabling small and medium-sized enterprises (SMEs) to gain a competitive edge in the AI era [2][13] - The company is undergoing a profound transformation from a "digital wallet" to a comprehensive intelligent business platform [3][13] Group 1: Cross-Border E-commerce Trends - Chinese cross-border e-commerce trade volume is 21% higher than the global average, with nearly 30% of global cross-border online shopping transactions occurring through China [5] - In the first half of 2025, China's cross-border e-commerce imports and exports reached approximately 1.32 trillion yuan, a year-on-year increase of 5.7%, with exports accounting for about 1.03 trillion yuan, growing by 4.7% [4] - Despite external uncertainties, Chinese merchants have demonstrated resilience and adaptability, showcasing their ability to innovate and respond to challenges [4][5] Group 2: AI Empowerment for Merchants - AI is significantly reshaping the cross-border e-commerce landscape, enabling merchants to better understand and meet changing consumer demands through personalized services [8][9] - 69% of B2C e-commerce business leaders are increasing investments in personalized services to enhance user engagement, which relies heavily on deep data analysis that AI excels at [8][9] - PayPal's AI-driven products, such as Fastlane by PayPal, have improved customer experience and increased checkout conversion rates by 7.5% [10] Group 3: Transition to Brand-Centric Models - Many Chinese merchants are shifting from a price-centric competition model to a brand-centric approach, focusing on creating unique value propositions and building brand loyalty [6][7] - This transition is challenging due to unfamiliarity with overseas markets and the need to navigate cultural differences and consumer preferences [6][7] Group 4: AI Native Organization - PayPal is committed to becoming an AI Native organization, empowering all employees with AI tools to enhance their daily work [15][16] - The company has established a robust learning mechanism to encourage employees to engage with new technologies, including regular AI learning sessions and global hackathons [18][19] Group 5: Collaboration with External Developers - PayPal has opened its AI toolkit and API interfaces to external developers, encouraging them to create customized solutions for SMEs, thus broadening the scope of innovation [19][20] - This strategy aims to address the diverse and dispersed needs of SMEs, leveraging external innovation to enhance technological accessibility [20]