TINGYI(HK:00322) Zhong Guo Jin Rong Xin Xi Wang·2025-10-13 08:36Core Viewpoint - The event showcased a groundbreaking collaboration between Master Kong and the fashion industry, transforming food packaging waste into fashionable items, emphasizing sustainability and circular economy principles [1][19][20]. Group 1: Event Overview - The 2026 Spring/Summer Shanghai Fashion Week featured a unique ESG-themed fashion show titled "Food·Fashion - Plastic Rebirth, Infinite Circulation" by Master Kong, highlighting the intersection of food and fashion [1][18]. - The show included four major products from Master Kong: Braised Beef Noodles, Fresh Q Noodles, Ice Black Tea, and Jasmine Tea, designed in collaboration with top fashion design talents from Donghua University and renowned designer Rico Lee [1][10]. Group 2: Sustainability and ESG Commitment - Master Kong's CEO, Chen Yingrang, emphasized the company's commitment to sustainable development, focusing on lightweight packaging, reuse, and recycling to contribute to a green, low-carbon lifestyle [4][19]. - The event was recognized as the first carbon-neutral collaboration at Shanghai Fashion Week, demonstrating a practical application of carbon neutrality in the fashion industry [16][18]. Group 3: Design and Innovation - The fashion show featured nearly sixty exclusive outfits designed around Master Kong's core products, showcasing innovative use of recycled materials, such as rPET and PP, to create functional fabrics and accessories [10][19]. - The designs included four thematic series: "Essence of Quality," "Deconstruction Thought," "Energy Supply Station," and "Fresh Breath," each reflecting the brand's heritage and commitment to sustainability [10][19]. Group 4: Industry Impact and Future Directions - The collaboration serves as a model for high-value resource utilization, transforming waste into fashion, and providing a tangible example of the economic viability of sustainable practices [5][19]. - Master Kong's "eESG" concept integrates economic benefits into traditional ESG frameworks, aiming to drive broader adoption of sustainable practices across the industry [19][20][23].