横店影视：XR体验业务已在部分试点影院落地，未来将覆盖更多下沉市场渠道

Core Viewpoint - The company is gradually implementing its XR (Extended Reality) experience business in select pilot cinemas, aiming to enhance consumer engagement through immersive virtual reality experiences [1] Group 1: XR Experience Business - The XR projects allow consumers to transcend physical space limitations, transitioning from merely "watching films" to "entering films" [1] - During the pilot phase, the company is focusing on low-cost, high-quality, and flexible XR experience projects that align with its cinema operation model [1] - Key performance indicators such as foot traffic, user satisfaction, and return on investment are being closely monitored to ensure positive trends [1] Group 2: Expansion Strategy - The company plans to adopt a cautious expansion strategy to replicate the XR project in more cinemas, targeting deeper penetration into lower-tier market channels [1] - The goal is to provide diverse cultural consumption options for a broader consumer base [1] Group 3: Content Creation and Technology Collaboration - Continuous high-quality content creation is essential for the XR experience business, necessitating collaboration with technology and content production companies [1] - The company aims to enhance its technological capabilities, content production capacity, and innovation through these partnerships [1] - This strategy is expected to generate new business models and revenue channels, ultimately creating long-term value for shareholders [1]