Core Insights - The combination of the National Day and Mid-Autumn Festival created an 8-day "Golden Week," significantly boosting consumer activity across the country [2] - A total of 888 million domestic trips were made during the holiday period, indicating a strong recovery in travel and tourism [2] - The "cultural tourism + instant delivery" model has enhanced travel experiences, leading to substantial increases in delivery volumes in popular tourist destinations [4] Group 1: Consumer Behavior and Trends - The average daily delivery volume for beverages increased by 168% year-on-year during the holiday, highlighting the popularity of new tea drinks as essential holiday items [3] - The "flash purchase" model has become a new norm for holiday consumption, with significant growth in delivery volumes for fast food, supermarkets, and jewelry [3][4] - The demand for "1-to-1 urgent delivery" services surged, with the volume of "exclusive delivery" orders increasing by over 500% compared to last year [5] Group 2: Impact on Tourism and Delivery Services - The holiday saw a diversification in travel patterns, with both major cities and smaller counties experiencing a surge in visitor numbers [4] - The "cultural tourism + instant delivery" model has injected new vitality into tourism consumption experiences, with delivery volumes in cities like Harbin and Jingdezhen seeing multiple-fold increases [4] - The expansion of infrastructure and the rise of instant delivery services have supported the growing popularity of county-level tourism [4]
黄金周即配需求激增，日均同城配送单量同比增六成