融资丨Rowen母公司主公及祥获千万级天使轮融资

Financing Event - Rowen's parent company, 主公及祥宠物用品(上海)有限公司, has completed a 15 million yuan angel round financing, with investor details undisclosed [2] - The funds will primarily be used for product development and market expansion [4] Product Development Strategy - Rowen plans to deepen the development of cat-specific products, expanding from cat clothing to include cat litter, cat food, and cat houses, aiming to create a comprehensive product matrix for cats [4] - The brand emphasizes practicality and safety in its products, integrating animal behavior science into product design [4] Market Strategy - Rowen will adopt a dual-channel strategy, focusing on both online and offline sales to enhance customer conversion and brand value [4] - The company aims to differentiate itself by learning from successful overseas brands, avoiding direct competition with industry giants, and focusing on unique brand characteristics [4] Brand Overview - Rowen is an emerging brand in the Chinese pet supplies industry, initially focusing on cat clothing and gradually expanding its product range [4] - The brand is driven by innovation and aims to provide safe and practical solutions for cat care, promoting healthy industry development [4]