潮宏基赴港上市稳步推进 A+H双平台推动全球化战略再进一步

Core Viewpoint - Chao Hong Ji's successful application for H-share listing marks a significant step in its dual listing strategy, reflecting its ambition for global expansion amid a favorable market environment for the jewelry industry [1] Group 1: Financial Performance - In the first half of 2025, Chao Hong Ji reported revenue of 4.102 billion yuan, a year-on-year increase of 19.54%, and a net profit of 331 million yuan, up 44.34% [2] - The company's growth is attributed to a combination of long-term accumulation and market opportunities [2] Group 2: Strategic Initiatives - Since 2018, Chao Hong Ji has implemented two key strategic adjustments: optimizing product structure by integrating intangible cultural heritage with gold materials, and transforming its channel model to focus on franchising, with over 80% of stores being franchises [2] - The total number of stores reached nearly 1,600 in the first half of 2025, with a significant increase of 135% in store count in first-tier cities compared to 2022, indicating ongoing channel expansion opportunities [2] Group 3: Brand Development - Chao Hong Ji has built a strong brand moat through the combination of Eastern culture and fashionable design, with products like the flower silk series gaining popularity both domestically and internationally [3] - The company has over 18.2 million members as of the first half of 2025, a 41% increase from 2022, effectively targeting the Z generation through emotional marketing and cultural engagement [3] Group 4: International Expansion and Multi-Brand Strategy - Chao Hong Ji has expanded its overseas presence in Southeast Asia, opening stores in Malaysia, Thailand, and Cambodia, with significant sales performance in these markets [4] - The company has developed a multi-brand strategy, including the main brand focused on "Eastern culture + fashion" and sub-brands targeting different market segments, such as Soufflé for young gifts and "Zhen" for high-net-worth clients [4] - The upcoming IPO will fund overseas expansion, new production facilities, and flagship stores for the "Zhen" brand, enhancing supply chain efficiency and brand image [4]