转身的转转，与暗流涌动的二手江湖

Core Insights - The article discusses the strategic retreat of the second-hand trading platform, Zhuanzhuan, from the C2C market, marking a significant shift in its business model towards C2B2C [1][2][5] Group 1: Zhuanzhuan's Strategic Shift - Zhuanzhuan has decided to shut down its C2C business, which has become a financial burden, contributing less than 3% to the platform's total transaction volume [2][3] - The CEO of Zhuanzhuan, Huang Wei, acknowledged that the closure of the C2C business was a difficult but necessary decision, indicating a long-term strategy to focus on more profitable areas [2][5] - The C2C model has inherent risks, including transaction disputes and issues with product authenticity, which have negatively impacted Zhuanzhuan's brand reputation and user trust [3][5] Group 2: Competitive Landscape - The second-hand market is becoming increasingly competitive, with new players like Douyin and Kuaishou entering the luxury second-hand goods sector, indicating a robust market potential [1][7] - Xianyu remains the dominant player in the C2C space, boasting a user base of 215 million, while Zhuanzhuan's user base has declined to 35.88 million, highlighting the challenges Zhuanzhuan faces in gaining market share [3][7] - Aihuishou, another competitor, has established a strong supply chain in the 3C digital sector and is expanding its operations, posing a significant challenge to Zhuanzhuan [7][9] Group 3: Future Challenges for Zhuanzhuan - Zhuanzhuan's shift to a heavy asset model requires substantial investment in quality inspection and logistics, which may lead to increased customer acquisition costs and reliance on advertising [6][9] - The competition with Aihuishou is intensifying, particularly in the 3C sector, where Zhuanzhuan's transaction volume is slightly lower, indicating a need for improved supply chain efficiency [9][10] - The entry of new players with a focus on content-driven transactions is changing the dynamics of the second-hand market, making it essential for Zhuanzhuan to adapt its strategy to remain competitive [10][11]