Lexin(US:LX) Hua Xia Shi Bao·2025-10-13 11:20Core Viewpoint - The article highlights the challenges faced by small and micro enterprises in rural areas, particularly in securing financing, and how innovative financial solutions like those offered by Fenqi Le Puhui are addressing these issues through technology and localized services [1][6][7]. Financing Challenges - Small micro enterprises, such as grape growers in Lingbi County, face significant funding challenges due to high operational costs, including labor, land rental, and agricultural inputs [3][6]. - Traditional banking processes for agricultural loans are lengthy and cumbersome, often taking a month or more, which is not suitable for time-sensitive agricultural activities [3][6]. Innovative Financial Solutions - Fenqi Le Puhui utilizes a "technology + scenario" approach to enhance financial accessibility for small enterprises by integrating various data sources and conducting on-site verifications [1][7]. - The company has developed a risk identification system that leverages industry-specific data to create detailed profiles of potential borrowers, improving the efficiency of loan approvals [7][8]. Localized Service Model - Fenqi Le Puhui operates through a network of local branches, providing tailored financial services that cater to the unique needs of rural businesses, thus overcoming traditional geographical limitations in financial services [9][10]. - The company has established a presence in over 30 provinces with more than 2,000 direct sales teams, enhancing its ability to serve small enterprises effectively [9]. Economic Impact - The grape industry in Lingbi County is a vital source of income, with a total planting area of over 7,000 acres and an estimated output value of around 350 million yuan [6]. - Despite challenges, grape growers like Wang Yu are experiencing significant harvests, with potential revenues of 400,000 to 500,000 yuan this year, although prices are lower than previous years [4][6].