American Rebel Light Beer Secures Spring 2026 Distribution Placement Across All 416 Southeastern Grocers Locations — Including Winn-Dixie, Harvey’s, and Fresco y Más — Marking a Major Regional Expansion with the #19 U.S. Grocery Chain

Core Insights - American Rebel Holdings, Inc. has achieved a significant retail expansion milestone by securing distribution across 416 Southeastern Grocers locations, including major banners like Winn-Dixie, Harvey's, and Fresco y Más, set for spring 2026 [3][12][19] - This expansion is part of the company's strategic retail plan aimed at increasing market share and shareholder value in the $100+ billion U.S. light beer category [5][7][19] Retail Expansion - The distribution will span five Southeastern states: Florida, Georgia, Alabama, Mississippi, and Louisiana, marking a transition from independent retail to large-scale grocery chain presence [3][12] - Southeastern Grocers is the 19 grocery retailer in the U.S., operating over 400 stores and providing a strategic platform for American Rebel to enhance brand visibility and revenue growth [4][12] Strategic Roadmap - The retail placement aligns with the company's July 2025 strategic announcement focused on accelerating sales velocity and leveraging seasonal reset windows for major grocery authorizations [9][12] - The company has already secured over 1,100 independent retail accounts, which account for more than 57% of total sales, demonstrating strong consumer demand and sell-through metrics [14] Product Launch - As part of the rollout, American Rebel will introduce two flagship SKUs designed to maximize consumer trial and establish a strong shelf presence in the light beer category [8][12] Partnerships and Production - The company's ability to execute at scale is supported by partnerships with AlcSource and City Brewing, which enhance production capabilities and logistics support [16][17][18] - These partnerships are crucial for meeting rising demand and ensuring consistent quality as distribution expands [18] Future Outlook - The Southeastern Grocers rollout is expected to enhance brand visibility, consumer trial, and market share growth, with plans for additional chain authorizations and geographic expansion throughout 2026 [19][20] - The company anticipates several major chain announcements in the next 12 months, responding to strong consumer pull and executing on its strategic plan [20]