湖北省荆门市消委会提醒：防范“人情消费”陷阱

Core Insights - The article highlights a rising trend of "human情消费" (human emotion consumption) in marketing, where consumers are manipulated into making purchases through emotional appeals and trust in familiar relationships [1][2][3] Group 1: Marketing Tactics - Consumers in Jingmen City reported receiving promotional messages from friends, claiming they needed help to achieve sales targets for product agency rights, which turned out to be a marketing scheme [1][2] - Investigations revealed that these marketing tactics are organized and scripted, utilizing a standardized process to exploit social connections for sales [1][3] - The marketing teams employ emotional language, emphasizing phrases like "only a few more to go" to lower the defenses of potential buyers [2][3] Group 2: Consumer Behavior - Many consumers fall victim to these tactics due to psychological factors such as "face" psychology, where individuals feel pressured to comply with requests from acquaintances [3] - The typical purchase amount is around 200 yuan, which consumers perceive as a low-risk investment, leading to higher acceptance of these offers [3] - Trust in familiar relationships often leads consumers to overlook the need to verify the legitimacy of the products being sold [3]