大疆降价，影石CEO致歉：晒单证明可获无门槛代金券

Core Insights - The recent price cuts by DJI have been attributed to competitive pressure from Insta360, as stated by its founder Liu Jingkang, who offered compensation to DJI customers affected by the price drop [2][3][4] - DJI's significant price reductions ahead of the "Double Eleven" shopping festival have led to consumer dissatisfaction, particularly among those who purchased products shortly before the discounts [3][4] - The competitive landscape between DJI and Insta360 is intensifying, with both companies expanding into each other's core markets, highlighting a strategic battle for market share [4][5] Company Strategies - DJI has initiated price cuts on multiple products, with reductions ranging from hundreds to over a thousand yuan, as part of a common sales strategy to boost sales and market share before major shopping events [3][4] - In response to consumer complaints regarding price drops, DJI is actively engaging with customers to provide support and clarify policies, while also offering compensatory products to those who requested price adjustments [4] - Insta360 is leveraging the situation to promote its own products, emphasizing their unique advantages in the market, while also entering the drone sector with a new brand aimed at competing with DJI [5] Market Dynamics - The price reduction by DJI reflects the fierce competition in the consumer electronics sector, particularly in the imaging technology market, where both companies are vying for dominance [3][4] - The launch of DJI's Osmo 360 camera and the subsequent consumer feedback regarding performance issues indicate potential challenges in maintaining brand trust amidst aggressive pricing strategies [4] - Both companies are exploring new product categories, with DJI entering the panoramic camera market and Insta360 venturing into drones, suggesting a shift in their competitive strategies [5]