排队2小时也要吃！赵记传承以一碗正宗广式糖水诠释地道岭南味！

Core Insights - Zhao Ji Chuan Cheng, a Cantonese dessert brand, has opened over 650 stores nationwide and is rapidly leading the Northeast dessert market with its signature Ginger Milk Pudding [1][3] - The brand aims to transform the "desertification" of the Northeast dessert market and expand its presence across China, with new stores in various regions generating significant customer interest [3][9] Expansion and Market Performance - During the National Day holiday, new stores in Shenyang and Changchun achieved sales exceeding 20,000 yuan on their opening day, quickly ranking first in local popularity [1] - Zhao Ji Chuan Cheng has opened over 40 new stores across 19 cities recently, with total store count surpassing 650, indicating strong market demand and brand recognition [9] Product Innovation and Customer Engagement - The brand has innovated its traditional Ginger Milk Pudding preparation method, enhancing its appeal to modern consumers and achieving over 15 million servings sold annually [3][5] - Zhao Ji Chuan Cheng offers a diverse product range with over 50 dessert varieties and more than 20 snack options, catering to young consumers' preferences [5] Store Design and Customer Experience - Starting from July 2025, the brand will upgrade its store design to reflect a new Chinese style, enhancing the dining experience and increasing table turnover rates [7] - To address long wait times, the brand has introduced thoughtful services such as gifts for extended waiting periods, demonstrating its commitment to customer care [5]