东风迎新“操盘手”，财务老将出任总经理

Core Viewpoint - The appointment of Feng Changjun as the new General Manager of Dongfeng Motor Group signals a strategic shift within the company, particularly as it navigates capital restructuring and a transition to new energy vehicles [3][4]. Group 1: Leadership Changes - Feng Changjun, aged 47, has been appointed as the General Manager and Deputy Secretary of the Party Committee of Dongfeng Motor Group, filling an 8-month vacancy in the position [3]. - Feng has a strong financial background, having previously worked at China Ordnance Equipment Group and held various financial roles before joining Dongfeng in 2020 [3][4]. - His leadership comes at a critical time for Dongfeng as it seeks to enhance its market valuation and navigate the challenges of the automotive industry [4][7]. Group 2: Strategic Initiatives - Dongfeng is pursuing the listing of its high-end smart electric vehicle brand, Lantu, on the Hong Kong Stock Exchange, which is seen as a strategic move to improve its market valuation [4]. - The company has faced declining sales, with a significant drop from a peak of 4.2767 million vehicles to an expected 1.8959 million in 2024, and further declines projected for 2025 [4][5]. - Dongfeng has initiated several organizational changes, including the establishment of Yipai Technology and the integration of its various brands, aimed at optimizing resource allocation [6]. Group 3: Market Challenges - Despite achieving a total of 681,000 new energy vehicle sales in the first nine months of 2025, Dongfeng's presence in the market remains weak, with its other brands struggling to gain traction [5]. - The company is also facing challenges in technology iteration, cost control, and channel operations, which are critical for its success in the competitive new energy vehicle sector [5][6]. - The leadership change reflects a broader trend in state-owned enterprises where diverse professional backgrounds are increasingly valued in executive roles, particularly in finance [7].