告别羽毛球自由，中产迷上匹克球

Core Viewpoint - The rise of pickleball and squash in urban China is attributed to the increasing costs of traditional sports like badminton and tennis, leading to a shift towards more affordable and accessible alternatives [4][5][6]. Group 1: Market Trends - The cost of badminton courts in major cities has surged, with peak hours in Beijing reaching 200 yuan for two hours [2][4]. - Pickleball courts are being introduced in existing tennis facilities, allowing for higher utilization rates and lower costs for participants [4]. - The price of entry-level pickleball equipment ranges from 100 to 200 yuan, significantly lower than professional badminton rackets which can exceed 1,000 yuan [5]. Group 2: Social Dynamics - Pickleball is becoming a new social activity for various age groups, bridging generational gaps and providing a platform for interaction [8][10]. - The sport's low entry barrier and friendly atmosphere make it appealing for those who may feel intimidated by traditional sports [15][16]. - Participants report that pickleball serves as a remedy for modern loneliness, fostering connections among urban dwellers [11][42]. Group 3: Growth Statistics - Sales of pickleball equipment on platforms like Tmall surged by 1,100% during the 2025 "618" shopping festival [30]. - Over 20,000 people in Guangdong Province regularly play pickleball, with Shanghai reporting 130 courts as of April 2025 [31]. - The establishment of a structured competition system, including national tournaments, indicates the sport's rapid institutional growth [31]. Group 4: Cultural Impact - Pickleball is perceived as a low-pressure, enjoyable activity that contrasts with the competitive nature of traditional sports [48][49]. - The sport encourages a sense of community and shared experience, allowing individuals to connect beyond their professional identities [48][52]. - It provides a platform for social interaction that is less formal than traditional gatherings, enhancing the quality of connections among participants [24][42].