Apple(US:AAPL) Zheng Quan Shi Bao·2025-10-13 13:38Core Insights - Apple CEO Tim Cook attended the LABUBU exhibition in Shanghai, highlighting the company's engagement with local culture and brands [2] - Apple announced that pre-orders for the new iPhone Air will begin on October 17, with official sales starting on October 22 [2] Product Launch and Features - Apple held its fall product launch event on September 10, introducing the new iPhone 17 series and the iPhone Air model [3] - The iPhone 17 series features significant upgrades, including the A19/A19 Pro SoC chip with AI capabilities reaching 45 TOPS, enhancing on-device AI performance [3] - The rear cameras of the iPhone 17 Pro series have been upgraded to 48 million pixels, and the design includes aluminum unibody and second-generation ceramic shield [3] - For the first time, the iPhone 17 Pro Max will offer a 2TB storage option, increasing the maximum retail price of the iPhone [3] - The iPhone 17 series has eliminated the 128GB storage option, with 256GB now being the minimum configuration, allowing consumers to receive more storage at the same starting price of 5999 yuan [3]