王老吉与加多宝又开撕，“新剧本”陷入海外商标权“混战”

Core Viewpoint - The ongoing trademark dispute between Wanglaoji and JDB (Jiangsu Dahe Beverage) has escalated, focusing on overseas trademark rights, with both companies asserting their claims in various international markets [2][4]. Group 1: Trademark Dispute Background - The trademark conflict between Wanglaoji and JDB has been ongoing for over a decade, involving issues of trademark licensing, commercial packaging, and advertising slogans [2][3]. - Wanglaoji's brand has a history dating back to the Qing Dynasty, and it became a national beverage during its operation under JDB [3]. - The initial trademark licensing agreement between Guangzhou Pharmaceutical Group and JDB was signed in the 1990s, with subsequent contracts leading to disputes over their validity due to alleged bribery [3][4]. Group 2: Recent Developments - JDB claims to have successfully defended its overseas trademark rights in multiple lawsuits, asserting ownership of the Wanglaoji brand in over 60 countries [2][5]. - Wanglaoji has countered these claims, accusing JDB of malicious trademark registration and has initiated legal actions in 21 countries, with some rulings already in its favor [6][5]. - The legal status of JDB's overseas trademark registrations varies by country, with some jurisdictions recognizing its legitimacy while others do not [6]. Group 3: Market Expansion Strategies - Both companies are aggressively pursuing international market expansion, with Wanglaoji launching a new brand name "WALOVI" to cater to global consumers [7][8]. - Wanglaoji's overseas market has seen a 6.5-fold growth over the past decade, with a compound annual growth rate exceeding 25% [7]. - JDB's international strategy appears more subdued, yet it continues to expand its marketing channels and product reach globally [8]. Group 4: Industry Trends - The global plant-based beverage market is experiencing significant growth, with a compound annual growth rate of nearly 10% from 2019 to 2024 [7]. - The competition in the herbal tea segment is intensifying, with both companies needing to adapt to changing consumer preferences and market dynamics [9]. - Analysts suggest that the trademark dispute is a reflection of the broader challenges faced by Chinese companies in international markets, emphasizing the importance of trademark rights in global expansion efforts [9].