Core Insights - The visit of Hu Zhimin, Chairman of Shaoxing Daughter Red Brewing Co., to Xinjinshang Winery Group signifies a strategic communication channel establishment between the two brands [7] - Both parties aim to leverage this visit to promote specific cooperation projects and explore collaborative opportunities in brand strategy and cultural exchange [7] Group 1: Company Overview - Xinjinshang Winery Group has a commitment to traditional liquor brewing techniques, emphasizing product quality and innovation while adhering to the philosophy of "inheritance without being outdated, innovation without losing the essence" [3] - Shaoxing Daughter Red is recognized as a prominent brand in Shaoxing yellow wine, embodying the traditional "family" culture and aspirations of Chinese heritage [4] Group 2: Strategic Collaboration - The two companies expressed a desire to collaborate in various dimensions, including channel development, cultural interaction, product innovation, and industry chain synergy [6] - Hu Zhimin highlighted the historical connection between Jin merchants and Zhejiang merchants, emphasizing their shared values of integrity, exploration, and pragmatism [4]
女儿红酿酒有限公司党委书记 董事长胡志明一行莅临新晋商酒庄集团参观考察
Sou Hu Cai Jing·2025-10-13 13:51