Actor Terry Crews Is Face (and Singing Voice!) of College Football Marketing Campaign for Ram

Core Insights - Ram has launched a new college football marketing campaign titled "Epic Launch," featuring actor Terry Crews, aimed at celebrating the brand's connection to college football and enhancing its visibility during the 2025 season [1][2][3] Marketing Campaign Details - The campaign will unfold over the 2025 college football season, comprising four national broadcast commercials and various social media and digital videos, all featuring Terry Crews [2] - A multicultural extension of the campaign will target the Hispanic market, reflecting Ram's commitment to inclusivity [2] Creative Elements - Terry Crews, a former college football player, expressed enthusiasm for creating a fight song for Ram, emphasizing the brand's performance and connection to college football [3] - The campaign's teaser video, "Favorite Song," features Crews humorously referencing his past performance in "White Chicks," setting the stage for the official launch [4] Campaign Launch and Execution - The "Epic Launch" campaign officially commenced during a college football event, showcasing a vibrant stadium atmosphere with Crews leading fans in the new anthem [5] - The lyrics of the "Epic Launch" song highlight themes of college football culture, including tailgating and American pride [6][7] Sales Performance and Product Highlights - Ram reported a 26% increase in retail sales in Q3 2025, with light-duty truck sales rising by 10% year-over-year [6][8] - The return of the 5.7-liter HEMI V-8 engine in the 2026 Ram 1500 has generated strong consumer demand, with initial units selling within five days on average [8] Product Offerings and Market Position - Ram offers a diverse lineup of vehicles, including light-duty and heavy-duty trucks, and is recognized for its competitive offerings in the pickup segment [9][10] - The brand is committed to enhancing vehicle quality and customer satisfaction, as evidenced by its new 10-year/100,000-mile limited powertrain warranty for 2026 model-year trucks [7][10]