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东风奕派为DH项目征名 东风、华为合作更进一步

Core Insights - Dongfeng and Huawei are collaborating on the DH project, focusing on mid-to-high-end intelligent vehicles priced between 200,000 to 400,000 yuan, with the first model expected to be a full-size SUV launching in 2026 [2][4] Group 1: Project Overview - The DH series aims to integrate advanced technologies such as Huawei's ADS 4 and HarmonyOS cockpit 5, positioning it as one of Huawei's most technologically integrated vehicles [2] - A naming contest is being held for the brand's Chinese name and logo, with the name required to be two characters, simple, and memorable, reflecting the brand values of "technology, quality, and trust" [4] Group 2: Market Context - The mid-to-high-end automotive market is highly competitive, with established players like Tesla, Li Auto, and Xiaomi, creating a stable market structure that new entrants must navigate [4] - The collaboration between Dongfeng and Huawei may adopt a model similar to the "HI PLUS model" used by GAC and Huawei, where Huawei provides advanced technology and GAC supports in battery and vehicle manufacturing [4] Group 3: Future Developments - The naming contest will conclude on October 28, and the selected creator will receive substantial rewards, indicating a proactive approach to brand development [4] - The launch of the first model next year is anticipated to introduce a new player into the Chinese mid-to-high-end intelligent vehicle market, potentially altering the current market dynamics [4]