西贝回应“成立新公司卖预包装食品”

Core Viewpoint - The establishment of a new company by Xibei to engage in pre-packaged food business has sparked speculation about Xibei's potential entry into the prepared dish market, which the company has denied, clarifying that the new entity is primarily for restaurant operations and not indicative of a shift towards pre-prepared meals [1][3]. Group 1: Company Developments - Xibei has registered a new company, Shenzhen Yuhua Meihao Catering Management Co., Ltd., on September 30, with a registered capital of 1 million yuan, focusing on pre-packaged food sales and restaurant service management [3]. - The new company is 95% owned by Inner Mongolia Xibei Catering Group Co., Ltd., which invested 950,000 yuan, while Shenzhen Benkang Meihao Catering Management Partnership holds the remaining 5% [3]. Group 2: Market Response and Strategy - Xibei's founder, Jia Guolong, acknowledged past involvement in pre-packaged dishes, specifically mentioning "Kongfu Cai," but stated that it is no longer sold in stores, with current offerings limited to "Northwest Reliable Breakfast" available online [3]. - Following public criticism regarding its production processes, Xibei issued an apology on September 15, recognizing a significant gap between its production methods and customer expectations, and committed to improving food safety and processing standards [3].