汲取传统智慧、倡导商业向善！“了凡读书会”在深圳成立

Core Insights - The forum "Business for Good: Insights into New Business Civilization" held in Shenzhen focused on the concept of benevolent business, attracting nearly 70 participants [1] - The "Liao Fan Reading Club" was established on the same day, centered around the study of "Liao Fan's Four Lessons," a classic text on moral practice and self-cultivation [1][3] Group 1: Key Themes from the Forum - "Liao Fan's Four Lessons," authored by Ming dynasty thinker Yuan Huang, teaches how moral practice and self-cultivation can change one's destiny, emphasizing the importance of "correcting mistakes and cultivating goodness" [3] - The reading club aims to combine classic literature with spiritual cultivation, helping participants rebuild inner order and strengthen life direction amidst a fast-paced lifestyle [3] - The discussion on benevolent business included insights from various guests, with a focus on integrating public welfare into daily management to create a value system centered on "freedom and love" [3][5] Group 2: Crisis Management and Brand Strategy - Brand public relations expert Zuo Qiang emphasized the importance of "catching public emotions" in crisis management, proposing a "three no" strategy (not avoiding, not resisting, not being arrogant) [5] - The application of "three hearts" (sense of shame, sense of reverence, and courage) from "Liao Fan's Four Lessons" is relevant for brand crisis response [5] - Brand strategy expert Tan Zhaoguo argued that benevolence does not mean sacrificing profits but rather integrating humanistic care into strategy and operations, enhancing corporate social value and long-term brand trust [5] Group 3: Contemporary Value of Traditional Wisdom - Participants engaged in discussions about the contemporary relevance of "Liao Fan's Four Lessons," with a focus on transforming traditional wisdom into daily practices for corporate governance and social service [7] - The reading club aims to promote the concept of "benevolence" within more organizations, fostering a new business civilization that balances humanistic warmth with social responsibility [7]