Apple(US:AAPL) Zheng Quan Shi Bao·2025-10-13 14:20Core Insights - Apple CEO Tim Cook attended the LABUBU exhibition in Shanghai, highlighting the company's engagement with local markets and culture [1] - Apple announced that pre-orders for the iPhone Air will begin on October 17, with official sales starting on October 22, indicating a strategic launch timeline [1] - The iPhone 17 series features significant upgrades, including a new A19/A19 Pro chip with AI capabilities reaching 45 TOPS, enhancing on-device AI performance [1] - The iPhone 17 Pro series now includes a 48-megapixel rear camera and a new 2TB storage option for the iPhone 17 Pro Max, reflecting a trend towards higher specifications and pricing [1] - The removal of the 128GB storage option in the iPhone 17 series, with 256GB as the new minimum, allows consumers to access more storage at the same starting price of 5999 yuan [2] Product Launch and Features - The iPhone Air pre-order and launch dates are set for October 17 and October 22, respectively, marking a key product introduction for Apple in the Chinese market [1] - The iPhone 17 series introduces a new SoC chip with enhanced AI capabilities and improved thermal management, indicating a focus on performance [1] - The design of the iPhone 17 Pro series includes aluminum unibody construction and second-generation ceramic shield, showcasing Apple's commitment to premium materials [1] - The introduction of a 2TB storage option in the iPhone 17 Pro Max signifies a shift towards catering to high-end users and increasing the maximum retail price [1] Market Strategy - Tim Cook's presence at the LABUBU exhibition underscores Apple's strategy to strengthen its brand presence in China [1] - The decision to eliminate the 128GB storage option in favor of a higher minimum storage capacity reflects a strategic move to enhance perceived value for consumers [2]