Zhong Guo Jing Ying Bao·2025-10-13 14:24Core Insights - China Telecom and Samsung Electronics have launched the W26 smartphone, marking the 18th generation of their "Heart of the World" series since 2008, targeting high-end business users [2][4] - The customized smartphone market is limited, with operator channel shipments expected to reach 9.9 million units in the first half of 2025, accounting for 7.2% of the overall smartphone market in mainland China [2] - The trend of decreasing customized phones is driven by the popularity of all-network and dual-SIM technologies, leading to higher demands for flexibility and choice among consumers [2][5] Product Features - The W26 supports satellite communication, features a 200-megapixel wide-angle main camera, and weighs only 215 grams, along with AI experiences like "Instant Briefing" and "Meeting Assistant" [2] - The device is equipped with Samsung's One UI 8 and a multi-modal AI assistant, Bixby, which can execute complex voice commands and summarize documents [3] - The pricing for the W26 is set at 16,999 yuan for the 16GB+512GB version and 18,999 yuan for the 16GB+1TB version [4] Market Dynamics - The customized smartphone market has seen a shift from operator-exclusive models to all-network models combined with operator subsidy packages, indicating a need for deeper collaboration between manufacturers and operators [7][8] - The introduction of AI capabilities in customized phones is seen as a way to accelerate the development of new business opportunities, although the overall market remains small [6][7] - The W series, particularly with its unique design and exclusive user interface, aims to attract high-end business users while showcasing the need for innovative cooperation between telecom operators and smartphone manufacturers [8]