Apple(US:AAPL) Di Yi Cai Jing·2025-10-13 14:53Core Points - Apple CEO Tim Cook announced that the iPhone Air will be available for pre-order in China starting October 17 and officially on sale from October 22 [1] - The pricing for the iPhone Air in China is set at 7999 yuan for the 256GB version, 9999 yuan for the 512GB version, and 11999 yuan for the 1TB version, positioning it between the iPhone 17 and iPhone 17 Pro series [1] - The iPhone Air is Apple's first model that exclusively supports eSIM, relying on services from China Mobile, China Telecom, and China Unicom [1] Industry Developments - The launch of the iPhone Air is seen as a significant step towards promoting eSIM technology in China, with China Unicom and China Mobile both announcing the initiation of eSIM services [1] - China Unicom has launched a nationwide reservation channel for eSIM services, while China Mobile has received approval to conduct commercial trials for eSIM mobile services [1]