数字消费时代来临 浙江加速布局新赛道

Group 1 - The core viewpoint of the news is the emphasis on the development of digital consumption as a key driver for expanding domestic demand, supported by a joint guideline issued by multiple government departments [2][4]. - The guideline focuses on improving both the "hard infrastructure" and "soft environment" for digital consumption, with tasks outlined in four areas: enriching supply in the digital consumption field, nurturing digital consumption entities, optimizing support systems, and creating a favorable environment for digital consumption [2][4]. - Digital consumption is projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total household consumption, highlighting its significance in the economy [2]. Group 2 - Zhejiang province is positioned as a leader in the digital economy, with the core industry value added expected to exceed 1 trillion yuan in 2024, supported by a solid manufacturing base and innovative enterprises [3]. - The province has seen a 27.4% increase in retail sales through public networks in the first half of 2025, significantly outpacing the overall retail sales growth [3]. - New retail formats such as instant retail and live-streaming e-commerce are emerging, with events like the "618" promotion on Tmall driving record sales in categories like 3C digital products [3]. Group 3 - The guideline encourages local governments to utilize fiscal policies to lower financing costs for digital consumption enterprises, including loan interest subsidies and risk compensation [4]. - It emphasizes the need for financial support for small and micro enterprises in the digital consumption sector, as well as the development of innovative consumption scenarios like smart business districts and digital streets [4]. - The release of policy incentives and technological innovations is expected to enhance Zhejiang's leading position in digital consumption, contributing to high-quality development nationwide [5].