TINGYI(HK:00322) Zhong Guo Qing Nian Bao·2025-10-13 16:42Core Viewpoint - The event showcased a groundbreaking collaboration between Master Kong, Donghua University, and fashion brand RICO LEE, transforming food packaging waste into fashion, emphasizing sustainability and circular economy principles [1][2]. Group 1: Event Overview - The fashion show titled "Food·Clothing - Plastic Rebirth" was part of the 2026 Spring/Summer Shanghai Fashion Week, marking Master Kong's first foray into the fashion industry [1][2]. - All garments presented were made from recycled packaging generated during the production and consumption of Master Kong's products, including beverage bottles and instant noodle forks [2]. Group 2: Material Transformation - Beverage bottles (rPET) were transformed into lightweight, breathable functional fabrics, while PP material from instant noodle forks was repurposed into trendy accessories, showcasing the concept of "turning waste into treasure" [2]. - The collection featured four series and nearly 60 unique outfits, highlighting products like braised beef noodles and iced tea, with the entire process involving multiple downstream companies in the supply chain [2]. Group 3: Industry Insights - Industry experts noted that this cross-industry collaboration serves as an excellent platform to demonstrate the value of recycled materials [5]. - Designers emphasized that recycled fabrics now match the feel and appearance of virgin materials, allowing consumers to enjoy quality without compromising on sustainability, thus making eco-friendliness a tangible lifestyle choice [5].