Can BUD's Premiumization & Innovation Sustain Its Competitive Edge?

Key Takeaways BUD's EBITDA rose 6.5% y/y in Q2 2025 as premiumization and disciplined revenue management lifted margins.Premium brands like Corona, Stella Artois and Michelob Ultra fueled value-driven growth and brand strength.Innovation and digital tools such as BEES and DTC platforms deepened engagement and boosted revenues.Anheuser-Busch InBev SA/NV (BUD) , alias AB InBev, has strengthened its competitive edge by strategically focusing on premiumization and innovation across its global portfolio. Despite ...