Coca-Cola's Innovation Strategy: Is It a Boost or Costly Gamble?

Key Takeaways Coca-Cola is pursuing innovation through new flavors, packaging and digital marketing initiatives.KO's "test small, learn fast" approach helps manage risks tied to new product spending.Coca-Cola uses scale and data-driven insights to turn innovation into a disciplined growth driver.The Coca-Cola Company’s (KO) innovation strategy has become a defining feature of its growth narrative, reflecting the company’s ambition to stay ahead in an evolving beverage landscape. It continues to explore new ...