Midea Group(SZ:000333) Zheng Quan Ri Bao Wang·2025-10-13 09:17Core Insights - The 2025 "Double 11" shopping festival has been pre-launched, with JD.com starting its presale on October 9 [1] - Midea's energy-saving air conditioner topped the sales chart in JD.com's living room air conditioner category, showcasing strong market appeal driven by "technology + energy saving" [1] Consumer Trends - Consumers are increasingly focusing on practical technology and long-term value when purchasing home appliances [1] - Midea's energy-saving air conditioner addresses the core consumer pain point of "energy efficiency" [1] Product Features - The product incorporates innovative energy-saving technology and algorithms, significantly optimizing its energy efficiency while maintaining strong cooling and heating performance [1] - The new first-level energy efficiency standard offers consumers a high-value solution combining "technology + energy saving" [1] Market Positioning - The user-demand-oriented product positioning has directly driven rapid sales growth for Midea [1] - Hot sales rankings on major e-commerce platforms serve as important indicators of brand market heat and product competitiveness [1] Brand Strategy - Midea's energy-saving air conditioner not only confirms the product's strong potential but also reinforces Midea's leading position in the overall market [1] - By continuously launching technology-focused products centered on "energy saving and intelligence," Midea is strengthening its brand moat and leading high-quality industry development [1]