Zhi Tong Cai Jing·2025-10-13 09:19Core Insights - The overall sales of liquor during the Mid-Autumn Festival and National Day holidays have declined by 20%-30%, with variations across scenes, regions, and brands [1] - Business banquet demand remains weak, while mass consumption and gatherings are relatively stable [1] - The liquor industry shows signs of recovery, particularly for leading brands like Moutai, which has seen a significant increase in sales [1] Liquor Industry Analysis - Sales during the holiday period have shown a decline of 20%-30%, with a notable differentiation in performance based on consumption scenarios, regions, and brands [1] - Business banquet demand is still low, while mass consumption and gatherings are holding up better [1] - Traditional liquor consumption provinces such as Henan, Shandong, and Jiangsu are performing relatively well [1] - Moutai's sales have rebounded, with a reported increase of approximately 100% month-on-month and over 20% year-on-year since September [1] Restaurant Supply Chain Industry - The Ministry of Commerce and other departments have issued policies aimed at boosting consumer confidence [2] - High-frequency consumer traffic initiatives are being launched to support the restaurant and service industries [2] - The transportation department reported a record high of 2.432 billion cross-regional movements during the National Day holiday, indicating a marginal recovery in consumer activity [2] Price Tracking and Cost Analysis - Liquor prices are under pressure, with various brands experiencing price declines compared to last year [3] - Packaging material prices have shown mixed trends, with some materials increasing while others have decreased [3] - Raw material costs for certain food items have decreased significantly, while others have seen slight increases [3] Investment Recommendations - The food and beverage index has underperformed relative to the broader market, with various sub-sectors in a phase of adjustment [4] - Focus on companies with growth potential in new categories and channels, such as Guoquan and Dongpeng Beverage [4] - Emphasis on stable demand and improved competitive landscapes in sectors like Nongfu Spring and Uni-President [4] - For cyclical recovery, attention should be given to leading liquor brands like Moutai and Wuliangye [5]