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Core Insights - Xiaohongshu is expanding into the second-hand e-commerce market with a new feature called "Quick Sale" that allows users to sell idle items directly through the platform [1][3][5] - The platform aims to retain transactions within its ecosystem, moving away from merely being an information hub for second-hand goods [3][5][9] Group 1: Market Opportunity - The second-hand e-commerce market in China is projected to reach a transaction scale of 645.02 billion yuan in 2024, with a year-on-year growth of 17.56% [5] - The user base for second-hand e-commerce has grown from 252 million in 2020 to 660 million in 2024, indicating a significant market opportunity [5][12] Group 2: Competitive Landscape - Xiaohongshu's entry into the second-hand market comes as a response to competitors like Xianyu, which has seen increased user engagement and transaction volume [9][10] - The closure of the personal goods publishing feature by another competitor, Zhuanzhuan, opens up a space for Xiaohongshu to capture market share [9] Group 3: User Engagement and Functionality - The "Quick Sale" feature lowers the barrier for users to sell items, allowing them to list products without the need for a formal store setup [3][5] - Despite the new feature, there are challenges in user experience, such as limitations in displaying multiple products and delays in transaction confirmations [6][12] Group 4: Community and Commercialization Balance - Xiaohongshu is navigating the challenge of balancing community engagement with commercialization, as it seeks to monetize its platform while maintaining a positive user experience [12][13] - The platform's community-driven nature may face risks if professional sellers dominate, potentially disrupting the existing user ecosystem [13]