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没人比开封更懂主题乐园
3 6 Ke·2025-10-13 23:51

Core Insights - The article highlights the success of theme parks in Henan, particularly Kaifeng, during the National Day holiday, showcasing their innovative approach to immersive experiences and storytelling [2][25]. Group 1: Visitor Statistics and Revenue - During the National Day holiday, Kaifeng's Qingming Riverside Garden received 793,600 visitors, generating a total revenue of 94 million yuan. Nearby Wansui Mountain Martial Arts City attracted 773,000 visitors with a revenue of 69 million yuan, while Zhengzhou's "Only Henan · Drama Fantasy City" earned 81.41 million yuan, totaling 240 million yuan across the three parks over eight days [2][23]. - The parks have seen significant growth in visitor numbers, with Wansui Mountain's attendance increasing tenfold compared to ten years ago [25]. Group 2: Unique Experience and Engagement - The parks offer a unique interactive experience where visitors can engage with NPCs (non-player characters) to earn currency (Jiaozi in Qingming Riverside Garden and silver tickets in Wansui Mountain) that can be used for various activities within the parks [16][14]. - The immersive performances, such as "The Battle of Tokyo" and "Yue Fei's Challenge," provide a level of engagement that surpasses traditional theme park experiences, creating a sense of realism and excitement [8][9]. Group 3: Innovative Business Model - The parks operate on a lower-cost model compared to traditional theme parks like Disney, relying on live performances and NPC interactions rather than expensive rides and attractions [18][17]. - The operational costs are significantly reduced, with Qingming Riverside Garden's initial fixed asset investment being only 1 billion yuan, while maintaining profitability through a high volume of visitors and diverse revenue streams [23][24]. Group 4: Cultural Relevance and Popularity - The success of these parks reflects a shift in public interest towards culturally immersive experiences that resonate with local history and folklore, moving away from conventional tourist attractions [25][30]. - The rise of social media influencers and viral content related to the parks has contributed to their popularity, with characters like the "Kaifeng Wang Po" becoming local celebrities and driving visitor engagement [29][30].