知名餐饮宣布停运微信商城，已关闭多家门店

Group 1 - Ding Tai Fung announced the closure of its official WeChat mall, effective November 30, 2025, urging customers to redeem their points before the deadline [1][4] - The brand has closed over ten stores in mainland China recently, with only 14 locations remaining in cities like Shanghai, Guangzhou, and Shenzhen [1][15] - Ding Tai Fung is experiencing a significant contraction in its domestic operations while simultaneously expanding internationally, with new openings planned in North America [17][18] Group 2 - The mid-to-high-end dining industry in China is undergoing a "winter" phase, with many restaurants shifting from higher price points to more affordable options [19][22] - Data indicates a 50% reduction in the number of high-end restaurants in mainland China by 2025 compared to 2022, with significant declines in major cities [19][21] - High-end dining brands are adapting by offering lower-priced menus and focusing on customer experience to meet changing consumer demands [22][23] Group 3 - Ding Tai Fung's historical significance includes being recognized as one of the "World's Top Ten Gourmet Restaurants" by The New York Times in 1993, and it has been awarded Michelin stars [12][13] - The brand's average price point is relatively high, and it has a loyal customer base that appreciates its quality and consistency [12][15] - The company has previously engaged in digital transformation efforts to enhance customer loyalty and increase repurchase rates [12][15]